Privacy policy

Here's your TrueHeart Candles Privacy Policy — legally sound, brand voice on top.

PRIVACY POLICY

Last updated: May 2026

WHO WE ARE

TrueHeart Candles operates this store and website, including all related information, content, features, tools, products, and services (the "Services"). Our store is powered by Shopify, which enables us to deliver a seamless shopping experience to you.

This Privacy Policy describes how we collect, use, and protect your personal information when you visit, shop, or communicate with us. If there is ever a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls when it comes to your personal information.

Please read this carefully. By using our Services, you acknowledge that you have read and understand how your information is handled.

WHAT WE COLLECT

When we say "personal information," we mean information that identifies you or can reasonably be linked to you. Depending on how you interact with us, we may collect:

  • Contact details — name, billing address, shipping address, phone number, and email address
  • Financial information — payment card details, transaction information, and payment confirmation
  • Account information — username, password, security questions, and preferences
  • Transaction history — items viewed, added to cart, purchased, or returned
  • Communications — anything you share when reaching out to us for support
  • Device and usage information — browser type, IP address, and how you navigate our site

WHERE WE COLLECT IT FROM

We collect your information from the following sources:

  • Directly from you — when you create an account, place an order, or contact us
  • Automatically — through your device and browser when you visit our site, including through cookies and similar technologies
  • Service providers — third parties who support our operations and collect information on our behalf
  • Partners and third parties — where applicable and permitted by law

HOW WE USE YOUR INFORMATION

We use your personal information to:

  • Fulfill your orders — process payments, arrange shipping, and manage your purchases
  • Personalize your experience — remember your preferences and recommend products aligned with your taste
  • Communicate with you — respond to inquiries, send order updates, and provide customer support
  • Market to you — send promotional emails and show relevant advertisements, based on your activity and interests. You can opt out at any time.
  • Protect everyone — detect and prevent fraud, secure your account, and keep our platform safe
  • Meet legal obligations — comply with applicable laws and respond to valid legal requests

HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We may share it with:

  • Shopify and service providers — who support payment processing, fulfillment, shipping, data storage, and platform operations
  • Marketing partners — to deliver relevant advertising based on your interactions with our store. Our partners operate under their own privacy policies.
  • Third parties you direct us to — such as shipping carriers or social platforms you connect to
  • Legal or regulatory authorities — when required by law, court order, or to protect our rights and yours
  • Business successors — in the event of a merger, acquisition, or similar transaction

OUR RELATIONSHIP WITH SHOPIFY

TrueHeart Candles is hosted on Shopify. Shopify collects and processes certain information about your use of our store in order to power and improve the Services. Information you submit may be shared with Shopify and processed by their systems.

Shopify is responsible for handling your rights requests related to data they process. To learn more, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

THIRD-PARTY LINKS

Our site may include links to third-party websites. We are not responsible for the privacy practices, security, or content of those sites. If you follow a link to an external platform, we encourage you to review their privacy policy before sharing any information.

CHILDREN'S PRIVACY

Our Services are not intended for children. We do not knowingly collect personal information from anyone under the age of majority. If you believe a child has provided us with their information, please contact us and we will remove it promptly.

SECURITY & RETENTION

We take reasonable measures to protect your information — but no system is completely impenetrable, and we cannot guarantee absolute security. We recommend you avoid sharing sensitive information over unsecured channels.

We retain your personal information for as long as necessary to maintain your account, fulfill orders, comply with legal obligations, and resolve disputes.

YOUR RIGHTS

Depending on where you live, you may have the right to:

  • Access — request a copy of the personal information we hold about you
  • Delete — request that we delete your personal information
  • Correct — request corrections to inaccurate information
  • Portability — request a transferable copy of your data
  • Opt out of targeted advertising — you may opt out of the sale or sharing of your information for advertising purposes at any time

To exercise any of these rights, contact us at trueheartcandles@gmail.com. We will respond in a timely manner and will never discriminate against you for making a request. We may need to verify your identity before processing certain requests.

MANAGING YOUR EMAIL PREFERENCES

We may send you promotional emails. You can opt out at any time using the unsubscribe link in any email we send. Opting out of marketing emails will not affect transactional emails related to your orders or account.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. When we do, we will post the revised version here and update the date at the top. We encourage you to review this page periodically.

CONTACT

Questions about this policy or how your information is handled?

📧 trueheartcandles@gmail.com Response time: within 72 business hours

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